JfDI!
How to sell brilliantly
Unplugged
Instant MBA 1: (that's here). Start thinking again. Proactively: what do we need to anticipate? Critically; what can we do better? And laterally; what can we do differently?
Instant MBA 2: (that's here). Save time and access a thought leader. Somebody has travelled at least some of the path you are on, before. Get their thinking, then build upon it.
Instant MBA 3: (that's here). Marketing is increasingly about the experience the customer receives. Is it something to rave about? Or...
Instant MBA 4: (that's here). Communication is not PowerPoint. In a tough world where competitiveness is often only a hair-breadth of a distinction, thinking and hence communication must be able to handle subtlety.
Instant MBA 5: (that's here). Nothing happens to create the highest standards that are needed in a competitive, shrinking-pie market place without Leadership.
Instant MBA 6 (here). Forget time, focus on decisions.
Instant MBA 7 (here): Differentiation. Get big, get niche or get out.
Instant MBA 8 (here): Access a Thought Leader for fast inspiration.
Instant MBA 9: (here) Six ways to boost profit.
Instant MBA 10 (here) : Pricing. Pricing is less about cost+profit=price and more about the perception you wish to create.Int
Instant MBA 11 (the detail here): SuperModels. A model summarises all the necessary great thinking you need into one simple process. A model can act as a catalyst to your business thinking.
Instant MBA 12 (the detail here): Thought Leader Tom Peters and the concept of 'Brand You'.
Instant MBA 13 (the detail here) Vision, Mission and All That Stuff. The usefulness of say a mission statement; it's something which when read reminds us (and the customer) what we are about.
Instant MBA 14 (the detail here) Human Resources and The Business of Motivation.
Instant MBA 15: (the detail here) Strategy. So in MBA 13 you've got your vision and mission. And in MBA 7 you did your analysis of where you are now with tools such as SWOT and BCG Matrix. Strategy gets you from 7 to 13.
Resources
Instant MBA, the book
Brilliant at the Basics of Business 100, the book