JfDI!
How to sell brilliantly
Unplugged
Instant MBA 1 (that's here): Start thinking again. Think proactively (what do we need to anticipate); think critically (what can we do better?) and think laterally (what can we do differently?).
Instant MBA 2 (that's here): Save time: access a thought leader. Whatever problem you have in business, someone has been there before and articulated their thinking on how to handle it. Reading their thinking (e.g. Michael Porter on strategy) can save time and provide a platform for your own breakthroughs.
Instant MBA 3
We are increasingly in the business of offering an experience. Disney understood this. He didn't just start a theme park, he created a magical experience for children and parents. Howard Schultz of Starbucks came back to the helm in order to re-create the Starbucks experience which had been eroded in the fight for growth. The simple question is: what kind of experience does someone who enters your shop, rings your call centre, takes one of your flights, uses your web-site receive? Does it make them tell others and return for more. Or?
Resources
- Howard Schultz: Pour Your Heart Into Every Cup and/or Onward
- Selling Without Tears, free downloadable PDF
- Instant MBA, the book
- How To Be Brilliant, the book