Instant Business Speak 15: The Job Title

Intergalactic Sales Director for EMEA and Newly-Discovered Planets is the kind of job title many would give up their SmartFone for. Well, a day or two anyway. In organisations where increasingly the purpose of it all has been lost because of a tidal wave of slide-decks, e-mail and meetings any individual can only find meaning by giving themselves the best label they can. Which is why the job title is so important, along with cars (q.v.), pay-grades (q.v.) and corner offices (q.v.).