Instant Business Speak 15: The Action

In business it is often the case that actions are avoided at all costs. If you generate an action you become visible. If you accept an action you become accountable. If you execute an action your competence becomes measurable. and thus it is the intention of many in business to avoid actions at all costs in order to stay invisible, non-accountable and devoid of measurability.

Thus the love of meetings, PowerPoint, slide-decks, cascading and conferences. These all act as a brilliant smoke-screen for avoiding the fundamental truth: a decision is not a decision until an action is taken.