On Shortcuts

There are no shortcuts in business. There are shortcuts on your country walk (across the fields is good). There are handy tips in cooking (use a bottle of lemon juice rather than fresh...). There are even shortcuts to studying large amounts of material. But in business? No. If applied, they unwind. Great marketing which has no substance. Low prices which build customer volume who then cannot be supported. Business is a long-term full on quest in which we follow the proper route. We can choose the route. Hopefully it's a route which no competitor has discovered. But no shortcuts: we simply get stuck.