- ABC. Always Be Closing. Close every step of the way. Leave nothing to doubt.
- MMM. You are a Money Making Machine. Make money for your client and they will spend more with you and see you as an investment. Don't be seen as a dead weight cost.
- LxE. Logic times Emotion. All decisions are a mixture of both.
- MAN. Money Authority Need. Does the person you are speaking to possess all three?
- XiA. Excellence in All you do. Be different through your approach, not just your product features.
- CPY. Company, Product, You. The three areas for differentiation.
- 888. Stay sane. Stay balanced. 8h work, 8h play, 8h sleep.