7 Deadly Corporate Sins

The back-story:

1. Making the simple, complex.
2. Being reactive in a world which requires us to be proactive.
3. Mistaking Human Resources for sheer undiluted passion, inspiration and 'I love what I do'.
4. Thinking a stream of electrons is thinking.
5. Aiming for anything less than excellence in everything and anything it touches.
6. Stalking the competitor/s.
7. Believing you can ignore making the world a better place.

In more detail: (1) Making the simple, complex.

Keep your business simple. Not simplistic. But simple to run. At board meetings, ask:

• what can we simplify?
• how can we make it easier for our people to do a great job?
• what admin need to be eliminated to give more client contact time?

With processes e.g. how sales people earn a bonus, don't keep 'adding' to an over-worked system. Re-build it from square 1.

And finally ask for polite but straight talking to avoid weasel words, politics and empire-building.

Keep everything so simple that:

1. It's a no brainer how to execute a process.
2. The highest performances can be noted and replicated.
3. Confusion is avoided.
4. Hiding places are eliminated.