32 Reasons It's Worth Doing Brilliantly

1. Why would you do it any other way?
2. It feels good.
3. It'll surprise people.
4. It's what you do.
5. it's certainly-deep down-what you really want to do.
6. It's actually easier.
7. It illustrates great practices to the team.
8. To simply test yourself.
9. It'll shock some people.
10. Do this brilliantly and it enhances your brand.
11. It's ammunition for your review.
12. To see if you can.
13. You want to break that crazy link time=money and replace it with value=money.
14. To boost your value.
15. To boost your worth.
16. It'll look cool in your portfolio (you do have one don't you..?).
17. To ensure you are irreplaceable.
18. It's your footprint. Make it clear and bold.
19. It's your legacy...
20. To become unstoppable.
21. To have more freedom than you ever thought possible.
22. To stop handling mediocrity.
23. So nobody can ever mess with you again.
24. So you don't have to grovel on short-listed interviews. No: they ring you and say: please.
25. So you never, ever have to answer that question again: and what do you consider your weaknesses?
26. Because they under-estimated you at school.
27. (At college, too).
28. Because no more Mr Nice Guy.
29. It's so much fun seeing their face when you deliver sheer, awesome full-on 123% shimmering-in-the-sun brilliance.
30. Whistle-while-you-work.
31. Brilliant.
32. Why would you do it any other way?