How To Knock The Socks Off Your Competition 19

1. Be faster,
2. friendlier.
3. Be more thoughtful,
4. responsive.
5. Be proactive,
6. on time,
7. to time.
8. Answer the phones,
9. e-mail.
10. web-site enquiries.
11. Have car-parking spaces, 
12. decent coffee,
13. oh and herbal teas.
14. Never talk behind the customer's back,
15. nor copy the competition,
16. nor do less than an awesome job.
17. Ask for feed-back,
18. learn from it,
19. act upon it.