Nicholas Bate

BraveNewWorld101

1. Where did it come from?
2. This Brave New World…
3. of ambiguity,
4. uncertainty,
5. and doubt.
6. And that, put in the Director sententiously, that is the secret of happiness ….. All conditioning aims at that: making people like their inescapable social destiny. Aldous Huxley: Brave New World.
7. Things had seemed so settled.
8. There had seemed to be rules:
9. study hard;
10. work hard;
11. play the game;
12. retire early
13. and travel the world.
14. But it’s all now topsy-turvy…
15. What once was true,
16. reliable
17. and dependable.
18. Simply:
19. is no longer.
20. This Brave New World.
21. Not exactly Huxley’s by any means
22. (Which was of course originally Shakespeare’s:
23. O, wonder!
 How many goodly creatures are there here!
 How beauteous mankind is! O brave new world,
 That has such people in't!

24.  (V, i) The Tempest.)
25. In fact;
26. in reality,
27. it is simply the old world
28. once again.
29. The one where:
30. you’re on your own.
31. Find a creek.
32. A bit of land.
33. Stake a claim.
34. Build a farm.
35. Raise a family.
36. 100% down to you.
37. In sickness.
38. And in health.
39. BUT WAIT!
40. It is a l i t t l e easier.
41. The guarantees are gone, for sure.
42. But the opportunies do still lurk…
43. We just need to get real. Once more.
44. No longer are we given (were we ever, in reality?) a guarantee.
45. They-the opportunities-have to be grabbed and grown.
46. We need to get real, grow up and realise:
47. Real Education in a Brave New World
48. Question the basics: why do I need a degree?
49. Why do I need an MBA?
50. The correct answer is not: ‘because everybody else does it’
51. If you do them: do them brilliantly.
52. Then add the two magic ingredients:
53. (1) real work experience gained at any and all opportunities.
54. (2) great mental attitude.
55. The latter two are priceless.
56. They enable a future employer to distinguish you: the friendly wolf
57. from the crowd, the flock of sheep.
58. Real Money in a Brave New World
59. Question the basics: who can I depend on to manage and look after my money?
60. The answer is: a resounding silence.
61. So: create your own plan:
62. break the time=money model.
63. And create value=money.
64. And hence you can increase your value (and hence money flow) disproportionally to the time you exert.
65. Real Happiness in a Brave New World.
66. Happiness cannot be dependent on stuff alone.
67. Otherwise-as has happened-when stuff is taken away….
68. we become miserable. Scared. Anxious.
69. No:
70. real happiness is not stuff, but relationships, health, time…
71. Real Wellness in a Brave New World.
72. Gym work is for the very few. 
73. For most of us we want:
74. mental health to give us personal resilience in tricky times
75. and personal energy to get the right stuff done, easily.
76. Give them simple attention and they happen. But in a Blackberry world, distraction and distortion easily happen.
77. Real Pension in a Brave New World.
78. keep your earning power by building your value. As a knowledge worker there is no reason at all why this should not continue to fund you well into traditional ‘old age’.
79. keep your earning power by maintaining physical wellness and mental wellness partly–ironically-by continuing to work at what you love.
80. Then apart from an emergency fund, the big ‘pension pot’ becomes much less of an issue.
81. Real Career in a Brave New World.
82. The thread: what do you offer people? What is the thread that has run though your career to date?
83. What are the core skills you need to support that?
84. Be flexible. Build in flexibility as nobody has a clue what the world of work will be like in 5 years time and yet there is one thing of which we can be sure: soft skills will be in more demand than ever as everything else is chipped.
85. Think portfolio: a mixed career,  not dependent upon one employer. The stats suggest that employer will go down at some stage; it’s just a matter of time.
86. Think value to generate money, not time.
87. Real Attitude in a Brave New World.
88. Nothing is a given.
89. It wasn’t meant to be easy.
90. But who wants it easy anyway?
91. Chase challenge, not comfort.
92. Real World. Real Brave New World.
93. Nothing is a given. But everything is a possibility.
94. Nothing is a guarantee. But anything can be tried.
95. All is up for grabs. Go for it.
96. For those who get it, really get it.
97. It’s not a formula. It is a mindset.
98. A belief in oneself.
99. But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin. The Savage in chapter 17 of Brave New World by Huxley.
100. Welcome to:
101.  the Real Brave New World.

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Thanks so much for all the support, folks, I appreciate it: Matthew Lang, Paul Schwend, Nelson Biagio, Tanmay Vora, Joanna Szuryn, Cultural Offering, Utpal Vaishnav. Blue Skies No Ties.

How To Write & Publish Your Business Book 1-30: 3

3: Because It Is There. So you know you are not doing it for the money. Nor to massage your ego. So why? It will clarify your thinking. You can have taught leadership for a decade, but putting those wandering workshops, those 1h lectures into the structured written form can only improve the quality of your future work. It will help build your personal brand. What are you about? What are your passions? Your book can help define you to an audience many of whom will never get a chance to meet you in person. It's a great calling card. Forget all those brochures; just give them your book. It earns you money (not much, probably, as we have discussed) while you are sleeping and the more of those you can get the better. It will make it easier if you: want a job in the academic world; want to become a conference speaker or wish to impress people at parties. Because it is there. Like mountains for climbers: it's in you. It's simply got to be done. Because It Is There.

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1. An idea.
2. An idea which people need.
3. An idea which people need and want.
4. An idea which people need and want, now.
5. An idea which people need and want, now and can't get it elsewhere.
6. An idea which people need and want, now and can't get it elsewhere for which they are willing to pay you.
7. An idea which people need and want, now and can't get it elsewhere for which they are willing to pay you and can be operated from your iPhone and needs just $100 start-up funding.

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Selling Without Tears: 1-25: 20

20: Negotiate (1 of 2). Negotiation is not a way to sell. It is a way to optimise the deal for both parties once the sale has in principle been made. This is a subtle point often not fully appreciated. Thus discounting to win business is not negotiation, it is business desperation. Having broadly agreed to do business together and deciding to offer a point or two of discount in return for an extra volume of business, now that's negotiation. Sell first, then negotiate. There are two aspects to great negotiating: mindset. That's this aspect. And mechanics: that's tomorrow. Negotiate (1 of 2).

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How To Write & Publish Your Business Book 1-30: 2

2:  Understand why. And why not. You're going to create this business book. You're going to manifest your ideas. But first, may I suggest the following are not good motivators for your work. Firstly, the money. Especially in the business arena very, very few authors make enough money to give up their day job. So you probably shouldn't plan to do so either; long-term you'll be happier with that knowledge. It does help tremendously if your day-job aligns with your writing which is why the consult/teach/write triangular model is so popular as it is self-feeding and reinforcing and funding. Secondly: ego. If uppermost in your thoughts is how you will be 'wined and dined' at the best restaurants by your agent/s, invited onto the best talk-shows and millions will be offered to turn your 'Strategic Marketing the Yoga Way' into a film script..... well, how can I put it: you will be distracted and not produce your best work. Write the damn book and see what happens after that. So what are the many great reasons for producing the book you ask? Patience. Tomorrow. Understand why. And why not.

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