How To Write & Publish Your Business Book 1-30: 2

2:  Understand why. And why not. You're going to create this business book. You're going to manifest your ideas. But first, may I suggest the following are not good motivators for your work. Firstly, the money. Especially in the business arena very, very few authors make enough money to give up their day job. So you probably shouldn't plan to do so either; long-term you'll be happier with that knowledge. It does help tremendously if your day-job aligns with your writing which is why the consult/teach/write triangular model is so popular as it is self-feeding and reinforcing and funding. Secondly: ego. If uppermost in your thoughts is how you will be 'wined and dined' at the best restaurants by your agent/s, invited onto the best talk-shows and millions will be offered to turn your 'Strategic Marketing the Yoga Way' into a film script..... well, how can I put it: you will be distracted and not produce your best work. Write the damn book and see what happens after that. So what are the many great reasons for producing the book you ask? Patience. Tomorrow. Understand why. And why not.

The Story So Far:

1: Do it. Simply do it. You have got some great ideas which could help an audience, perhaps create a whole new field and change the world. There's a book (or more) in you. But what is it? And how does it get done? We'll address those essential questions soon, but before that, (1)  the challenging news; it has never been tougher to get your book accepted. The landscape of publishing has clearly been changing for years but recessionary forces have made it a nightmare for most publishers to support 'new' books. (2) The good news: the combination of easy to use software, short digital runs and on-line marketing has brought unprecedented power to the finger-tips of you, the author. So for now: simply focus on what your book would be. Do It. Simply Do it.