Astonishing Business 25

1. Answer the phones promptly.
2. Answer the phones as if you want the business.
3. Send information requested immediately.
4. Ensure the web-site is up-to-date and regularly up-dated.
5. Have an objective, agenda and agreed actions for all meetings.
6. Train people so they have the skill.
7. Lead people so they have the will.
8. Ensure 'hitting the numbers' is a by-product of the amazing product and service you offer.
9. Do not just 'chase the numbers'. It is soul-destroying.
10. Be loyal. To your people, to your customers, to your suppliers.
11. Do not use discount to sell.
12. Use discount to get what you couldn't get by selling e.g. even more business.
13. Keep the customer car parking spaces for er...customers.
14. Remove all jargon from all forms of communication especially the word 'facilitate'. 
15. Don't run work-life balance sessions and then intimidate those who dare to go home on time.
16. Ban pastries from all meetings. 
17. Insist meetings are just 45 minutes. 
18. Ban e-mail for intra-team communication. 
19. Re-introduce the ideas box. And use it. 
20. Put the directors meeting on public web-cam. 
21. Consider the competition. Don't spend all your Life talking about them. 
22. Read a business book per week. At least. 
23. Ban technology in meetings. 
24. Constantly improve everything you do. 
25. Start today.