Seven Surprising Things About Your Main Competitors

1. They are cheaper than you because (i) they are not as good as you and (ii) they do not know how to sell value, so sell using price. Easy, really.
2. They have no idea why they added that extra functionality to product X. But it sure looks good in the on-line advertisements.
3. They attended May’s trade show because (i) everybody else does and (ii) they didn't want to lose their 'strategic stand location' next to the bar.
4. Their idea of product training is a PowerPoint slide-deck attachment circulated after the product launch. Oh, which someone forgot to spill-chock.
5. And inspirational leadership is provided by quotes from ‘The Office’. Why not? Alternative!
6. This Year’s Strategy Conference will be in Paris and is entitled ‘People are The Key’.
7. Just in: the conference has been cancelled. Er...the recession.

Aren’t you just glad you don’t work for the competition?