If you’ve not yet discovered
Hugh MacLeod's site you’ll have the joys of plenty of archives to explore and
you’ll be able to see at work the mind behind his splendid book: Ignore
Everybody. Hugh pursues many avenues and makes money at several of them; he
practises what he preaches. There are many books on creativity and they tend to
fall into two camps. The first is dominated by Edward de Bono and is the technique
camp (Thinking Hats, po etc); these are certainly useful. The other is the ‘we
are all creative‘ camp which tends often to lack substance. Hugh’s book is much
more of the second camp but does what has been generally lacking in the past:
he gives hard-hitting substance. Hard-hitting in that much of our concern about
creativity is addressing out views of ourselves; Hugh doesn’t mess around and
helps us (re-) realise that fundamental truth: the only real blocker to what we
want is ourself. Hugh lightens the load by telling his own story which is a
roller-coaster ride in itself. There are 40 excellent points in the book: get
you own copy, mark it up and create your own cartoons. In the mean time, here’s
my micro-summary. The seven point summary is my own and is not Hugh authorised
nor approved. The quotes are his and the numbers refer to the relevant chapters
in the book. Get it now.
MacLeod Creativity Rocks 7
- You’re on your own. “The price of being a sheep is boredom. The price of being a Wolf is loneliness” (1,2,6,9,10,11,12,23,26,28,32);
- Work hard. “If someone in your industry is more successful than you , it’s probably because he words harder at it than you do” (3,4,5,16,37,40);
- Creativity is in your genes. “go ahead and make something. Make something really special. Make something amazing that will really blow the mind of anybody who sees it.” (7, 17, 29, 31);
- Understand ‘Sex & Money’. "the tense duality will always play centre stage. It will never be transcended" (8, 14, 16, 24, 34, 35);
- Accept the Pain, then it cannot hurt you . “The pain of making the necessary sacrifices always hurts more than you think it’s going to….that being said, doing something seriously creative is one of the most amazing experiences one can have….(13, 25, 30);
- Change The World. “Merit can be bought, passion can’t” (18, 38);
- Do it your Way. “Quality isn’t job one. Being totally f*cking amazing is job one” (20, 21, 22,27, 39);