Don't stop marketing in a recession. Just measure, adjust and fine-tune your efforts. Continuously.
- measure the results e.g. although 250 isn't that scientific, companies with T/O >1 Million seem to find it an appealing message;
- and improve what works e..g so let's put more effort to those companies. Hey: even better response;
- and be creative e.g. and now let's add a mini case-study on a disc we enclose. Hey; response goes up even more;
- And guess what: we now have a tap to turn on or off our business flow.
- Top action today: set up a 'find the tap' meeting. It's especially crucial in a down-turn.