In Tough Times, Five Brands to Study

Innocent Juice: notice how they create an honest, clear and friendly dialogue with their vital customers.

U-boat Watches: their uniqueness is their marketing. No advertising: just word of mouth.

McDonalds: they took the feed-back. They re-invented. They're stronger than ever.

Woolworths: here's what happens when your strategy is 'hope'.

Brand You: so what are you doing?