- Open a few minutes early not a few minutes late.
- Get better pastries. Almond croissants need to have well,,almonds..in them.
- Clear tables of un-appetising used cups quickly.
- Offer free wifi.
- Make a perfect espresso; all else will fall into line if this can be done.
- Think carefully about the music: it really affects mood, especially at 0630 in the morning.
- Make sure the regulars feel special.
- Make sure new-comers know they can easily become regulars.
- Make sure the drink selection is easy to understand.
- Price for fairness-that's makes sense to the customer and profitable for you.