1. Open schedule.
2. Create phantom event of 1.5h at regular intervals entitled: Brand Ochre Client Project Review.
3. Lock down event so only title can be viewed in schedule; no detail can be investigated.
4. When event occurs, pick up Moleskine and sharpened HB pencil.
5. Walk confidently to stairs and walk all eleven levels down to street level. Skip first Starbucks (they all congregate there). Find a quiet table in the next.
6. Get drink. Think.
7. Release your genius, again.
8. Return: take the lift back.
9. Repeat at regular intervals.