It started with this: first posted October 2007.
1. The past is history; you can design the future. Whatever happens (and here are the seven stages of Steve so far), you can’t change the past. Learn from it, move on and make the future even better.
2. Design, no aesthetics is the new differentiator. People are busy, people are hassled. They want ease, simplicity and-let’s say it-beauty from their products. Whether it’s a solid product (iPhone) or a service.
3. Communicate; don’t PowerPoint. The latter is not effective: the evidence is there. Catch up up on some of Steve’s presenstations on YouTube.
4. Excellence is a mantra; not a bullet on a slide. You have to be it before you can do it before you can have it.
5. Be passionate and believe; eventually the market will get it. Whether you are Steve Jobs or The Beatles or the new Volvo, the best lead their audience.
6. Innovation is a way of life. How old is the iPod; how many improvements to date? Quite.
7. Be grateful. Read this.
And became this: How To Think Like...