Learn from the Greats: Marketing 5

What do we learn from:
Innocent Juices?. That a real dialogue with your clients is a phenomenal way to build loyalty to product and brand. And that sells.
Mad Men, the TV series?. That attention to detail gets people raving. And that sells.
U-boat watches. Be cool. Be different. Create a great story. And word of mouth will do the rest. And that sells.
San Francisco. A great experience will overcome fear of perceived risk. And that sells.
NLP. Mystique is entrancing. And that sells.

In this morning's strategy meeting write:
dialogue
attention to detail
story
experience
mystique
on the white-board.
get the team to rate each one and decide what could be done to appropriately improve the criteria they feel are valid to their brand. Have fun. Don't take donuts to the meeting: there's too much to be done.