7 Boosters of Great Marketing Thinking

1. Observing and out-thinking the competition.

2. Having a clear, measurable outcome for any campaign.
3. Thinking and worrying like your customer.

4. Pattern-breaking thinking. Take a walk around a local art gallery. Have your strategy meeting in their café.
5. Focused team. On time. On agenda. On action. On ownership.
6. Water.
7. 40% talking. 35% action. 15% celebration. 10% learning for next time.