5 Tips for Boosting Sales in a Downturn

1. Reward loyalty. It can be tempting if money is tight and you are trying to keep costs down to simply 'accept' any regular business you might get. Careful-your competitors are hungry and they are out 'a-wooing'. Reward your current clients with the best service, love and attention you can provide.
2. Spend time. Caculating not assuming where your profit is really made. Innovation is essential but not at the cost of what simply works and sells.
3. Lead not just manage. You are under pressure. Your people are under pressure. Inspire them, don't just 'task' them.
4. Cold telephone calls find new business. No, it isn't fun. But nor is having insufficeint business in the pipe line. The more calls you make the better you'll get. After 50 it'll be OK; after 150 you'll be damn good and after 1500 you'll be awesome and turning down business.
5. Make your evenings and week-ends your own.