Technology is great. But sometimes it just makes things too complicated. Experiment with getting back to basics, by just using paper and pencil.
Pencil+Paper Marketing
Answer Kotler's 4Ps.
What's our product? What's our way of promoting? What's our pricing strategy? What's the place (channel) we use?
Pencil+Paper Love
Take a sheet of paper. Cover it with xxxxs. Put under his/her windscreen wiper on their parked car.
Pencil+Paper Profitability Boost
In our product mix, which are our most profitable items? Take a calculator-what would be the effect on the bottom line if we increased the price by 5%? And how many sales would we lose? Worth doing? You decide.