While in Melbourne I was reminded that the product is made in the factory there. It was invented in 1923 and is of course similar in taste to Marmite. What I hadn't realised is that from 1928 to 1935 its name was changed to Parwill in order to create the very odd marketing slogan of 'Marmite but Parwill' in order to attempt to reduce Marmite's market share. You can imagine the results and the name was changed back in 1935.