The A to Z of Moleskine: R is Ritual

We moleskine users love the rituals associated with the notebook. New copies and breaking the cellophane (a pleasure know, of course, to smokers). Established copies and the security of returning the elastic around the cover. Old copies and haunting memories of a beach-house in Florida. Perfect pens on perfect paper. Ahhh! The power of ritual; don't knock it.