How To Think Like: Father Christmas

Abundance: anything and everything is possible, especially if you are child
Logistics: tricky roof-top in London; isolated farm in Wyoming; appartment in Honk Kong
Team Work: synchronised elves, reindeer and flightpaths
Time Management: 1-day; 1-mission: deliver!
Global Player; no competition: there is only one FC
Branding: red, warm, international, trusted, timeless
Marketing: amazing word-of-mouth, established in fabric of culture