What are you reading 1?

I enjoyed The Viking Manifesto. To be honest, the title and 'set-up' for the book is a little too construed. However there's plenty of good stuff in there for all of us:
1. If there is something you would rather be doing, do it!
5. Some basics:
over-night success takes years
over-zelous time management destroys creativity and passion
the biggest is rarely the best
26. A good story is worth millions more than it used to be.
27. ZenPR:
..do something that is honest, honourable and interesting. Then don't tell anyone about it. A good story can never be kept secret..
50. Don't leave luck to chance.