They Try Harder

I have always thought the Avis 'We Try Harder' campaign was (and is) an inspired campaign. It says it all: we may not be number 1, but that is not what is important: it's what we do for you that counts. In three words the campaign shifted the measure from 'position' to 'results'. And that's what we must always come back to: results. In the blogging world it is a huge shame to see greats such as Guy Kawasaki drifting from providing useful thought leadership to becoming a 'hits and clicks generator'. The good news is there are several out there who may not be in the 'top 100' (yet), but from a value point of view they should be.

They Try Harder ( a mini selection):

Michael Wade
David Maister
Tim Sanders