Know Your Thought leader

Michael Porter

Essential idea:competitive advantage is driven by five forces: current rivalry/new entrant/substitute products + services/bargaining power of suppliers/bargaining power of buyers
High spot: clear models of thinking
Low spot: polarised academic approach
Key thought: 'the value chain'
Key book: Competitive Advantage
Wikipedia:'Michael Porter is an American academic focused on management and economics'
Overall positioning: skilful presenter with academic credibility