The Weekly Tutorial: How to Start a Small, Premium Consultancy

Day 2 of 4

So, what did you write? Are you now clear on your purpose? Successful entrepreneurs tend to have purpose and they tend to have clarity of purpose. Now document and/or draw your purpose and put it somewhere you will see it every day, both now while you are planning and eventually while you are running the business. Do that as soon as you can.
Now we need to start thinking some practicalities: what exactly are you selling? Why would anyone want to buy it? And what relevant skill-sets do you possess?

Try answering these questions:
Why anyone would buy your product? What problem are you solving?
What is the price for your services? That seems expensive! How do you justify that?
Do you know how to create an invoice?/Chase for payment?
Could you confidently do a ‘pitch’ for business?
What is your marketing budget? what will you use it for?
Can you manage a cash-flow?/Motivate a team?

Give some honest answers; see you tomorrow.

The Weekly Tutorial: each week, Monday to Thursday at 0700. Coming up in January, February & March 2007
22 January: How to Learn Spanish
29 January: Increasing Effectiveness using FLOW state
5 February: Work/Life balance v2.
12 February: How to become an entrepreneur (inside an organisation, too)
19 February: How to overcome the only barrier to what you want to do: fear.
26 February: How to get the work-life balance you seek v2.
5 March: Cooking quickly, easily and healthily. And often for one person.
12 March: How to get fit v2