Richard Bandler
Essential idea: edit your thinking
High spot: creating NLP: NeuroLinguistic Prgramming
Low spot: distraction over battles re 'ownership' of NLP
Key thought: 'forget to remember the stuff you don't need anymore'
Key book: Frogs into Princes
Wikipedia:'Richard Bandler is an American author and the co-inventor (with John Grinder) of Neuro-linguistic programming (NLP) and creator of Design Human Engineering (DHE) and Neuro Hypnotic Repattering (NHR)'
Overall positioning: one of the few for whom the title 'genius' is actually appropriate