Know Your Thought Leader

Tony Robbins
Essential idea: if you want things to be better, you need to be better
High spot: coaching individuals to do a fire-walk
Low spot: merchandising and seminar hard-sell
Key thought: 'success leaves foot-prints'
Key book: Awaken the Giant Within
Wikipedia:'Tony Robbins is an American Life Coach, Motivational Speaker and author.'
Overall positioning: dynamic, motivational speaker