There is always a fresh angle on any business. Find yours to maintain competitiveness, profitability and fun.
Any system in any business can be improved by giving it attention. How about if e-mails were never printed?
There are in most businesses very good people-often extraordinarily good people-who are regularly over-looked for promotion. Why? Because they keep their head down and do a great job. Look for those people before they leave or start their own enterprise.
Your ability to focus and concentrate on the critical vital few issues is priceless. Treat it as such: look after it.
A whole corporation can be turned around 1% at a time. It just needs great leadership to drive that 1%.
When things go wrong, customers/clients want to talk to people. Make sure they can in your business.
Regular strategic off-sites to think beyond the day-to-day issueswill stop your business becoming a commodity/price-fixated business. Book one now with the team.
I was in the City (of London, that is) early yesterday morning. The Starbucks opened at 0629. The manager was up-front, cheerful. Getting the drinks flowing for the - as yet - low volume, but steady flow of customers. Between servings he was coaching - discretely - his team on how to make the best of the food display. He was making it happen.
I walked across to the conference centre for 0730 to set up for the work-shop. The manager of the centre - to get to work - had cycled to Maidenhead station, where he had left his bicycle. Caught the train to Paddington. Run (yes, run) from Paddington to Tower Hill where the conference centre is. He does that five days a week. He was making it happen.
At 1730 as I headed to the tube line, I bought an Evening Standard from the seller who was surrounded by free newsapper issuers. He was cheerful, funny and thanked me for for my business. All for 50p. Transaction after transaction.He was making it happen.
Whatever you do today: make it happen.
because if you are you will only be able to sell on price and thus you will have to discount and thus you will lose margin and thus you will be stuffed. You must create difference. But what if you don't really have any? They offer it in red, you offer it in red; they do 24 by 7 service, so do you. Then you must differentiate through superior skill: by getting them to percieve that you offer difference. Sure, you both offer red but yours is a better red. Sure you both offer 24 by 7 service but yours comes with a smile. You just need to work harder. Ask more, listen more. Sell more. The simple process of that will differentiate. Can you do that? Sure. That's your real USP: you work just that bit harder which makes the difference.
1. Increase your prices/fees-just a little.
2. Chase your debts sooner and harder-just a little.
3. Reduce some costs-just a little.
4. Sell more in each transaction-just a little.
5. Start today: a few 'just a little's will have a huge impact.
Whether you are in London, Paris, New York or Moscow it's early in the morning and you want a cup of coffee. How much will you pay? It depends; here in London you could pay anything from 50p through to £4.00 and I'm sure some readers will know of prices beyond those ranges at either end. Are those prices fair? Some seem ridiculously high; some seem worringly cheap!
Yes, they are all fair. Because people pay for them. A price is fair if it is sustained, if it is of value to the person wanting it. How much a bottle of water on a cold winter's day when you are perfectly hydrated? And on a blisteringly hot summer's day and you are 'parched'?
When setting your prices, move away from the defensive and just watching your competition. Build the value and defend the price.