There is always a fresh angle on any business. Find yours to maintain competitiveness, profitability and fun.
Any system in any business can be improved by giving it attention. How about if e-mails were never printed?
There are in most businesses very good people-often extraordinarily good people-who are regularly over-looked for promotion. Why? Because they keep their head down and do a great job. Look for those people before they leave or start their own enterprise.
Your ability to focus and concentrate on the critical vital few issues is priceless. Treat it as such: look after it.
A whole corporation can be turned around 1% at a time. It just needs great leadership to drive that 1%.
When things go wrong, customers/clients want to talk to people. Make sure they can in your business.
Regular strategic off-sites to think beyond the day-to-day issueswill stop your business becoming a commodity/price-fixated business. Book one now with the team.
The world of marketing is increasingly sophisticated. There are an abundance of models on which to base your strategies from traditional Kotler 4Ps and Porter's Value Chain to digital and social media methodologies which allow you to talk to THE individual you seek.
However it's still important to ensure that selling is built into the mix. For some small and/or less sophisticated and/or high trust firms the whole process can be completed without the need for a person. But for a significant number of us from consultants to book-shop owners marketing will only get the prospect to our door and then selling needs to happen, and the need to switch from what might have been an orderly hi-tech approach to now a subtle hi-touch approach.
Attention must be given to that messy, less orderly, people-rich selling process otherwise the marketing investment is wasted. Maybe even damaged.