It doesn't matter what your job: call-centre operator, CEO, consultant; everybody needs time to think and breathe.
In an Old World of Work it was built in between opening the post, dropping down to the typing pool, waiting for a train, walking....
In the New World of Work the relentless quest to get us to communicate and communicate now, most forcefully illustrated with the increasing provision and use of so-called productivity tools such as instant messanging means there is no time to think.
And therefore there is little of worth to communicate.
Way back at school in science there was a bit of a ritual. You did all the experiments and then you 'wrote it up'. Probably with a structure something along the lines of Method, Observation and Conclusion.
Try writing that in advance for next week.
What method/s will you use to get the best out of your people?
What do you imagine you might observe?
Will you get the results/conclusions you were seeking?
It'll be a fascinating experiment even though there'll be no access to the delights of The Bunsen Burner.
Creativity sometimes seems more obvious in certain areas of life. Art, of course. Cooking certainly. Perhaps a little balcony garden perched up high.
But the world of business desperately needs more creativity. No, not the 'clever' social media campaign that gets reviewed to acclaim in the marketing press; the down and dirty creativity of managing to manifest a decent productive project meeting out of the persistent entropy of late-comers, e-mail peckers and PowerPoint overload.
You can do it.
Create some intelligence out of the chaos labelled big company.
When a company can truly distinguish between its marketing communications (telling its story) and its marketing strategy (deciding its story), then it can generally create an edge over its competition. The trouble is the latter (strategy) is damn hard work, whilst the former (comms.) is so often thought to be simply a string of tweets.