It started with this: first posted October 2007.
1. The past is history; you can design the future. Whatever happens (and here are the seven stages of Steve so far), you can’t change the past. Learn from it, move on and make the future even better.
2. Design, no aesthetics is the new differentiator. People are busy, people are hassled. They want ease, simplicity and-let’s say it-beauty from their products. Whether it’s a solid product (iPhone) or a service.
3. Communicate; don’t PowerPoint. The latter is not effective: the evidence is there. Catch up up on some of Steve’s presenstations on YouTube.
4. Excellence is a mantra; not a bullet on a slide. You have to be it before you can do it before you can have it.
5. Be passionate and believe; eventually the market will get it. Whether you are Steve Jobs or The Beatles or the new Volvo, the best lead their audience.
6. Innovation is a way of life. How old is the iPod; how many improvements to date? Quite.
7. Be grateful. Read this.
1. This is the biggest financial crisis since, well, the last biggest financial crisis.
2. Some are comparing this global economic seismic meltdown to The Great Depression.
3. Others are not.
4. A range of factors are believed to be involved including the presidential elections, over-expansion in the housing market, price of oil, over-fishing in cod areas, global warming and too-full in boxes.
5. Few predicted this although only last week this station did make reference to the economy.
7. If one thing is certain, as far as the markets are concerned, nothing is certain!
1. Switch on phone: sell!
2. Walk briskly (gym membership cancelled to save money) to the copy shop: do 250 of those on 110g paper, please.
3. Make 25 more calls.
4. What documentation do I need for a Mailboxes MBE address, please? Tomorrow. Thanks.
5. Keep it simple. And keep simple brilliant.
6. We can buy a meeting table next month when we have earned it.
7. No. We don't do discounts. Too busy, sorry!