Yeah, yeah, yeah. How was it done? How do you produce the biggest–selling Beatles UK single of all time? A single unique in its boldness but absolutely a piece of pop for the people.
Start with difference: written in the third person when it was more usual to use the first or second. Capture in the song-writing (done across beds in a Newcastle hotel room according to Sir Paul) the personalities: Lennon’s cynicism vs. McCartney’s optimism. Blend in the tightest band ever: Ringo’s opening drums, George’s Rickenbacker. Encourage the gentle controversy of ‘sloppy English’ in the use of yeah! Jump straight into the chorus. Add the hooks; yeah, yeah, yeah. And ooos. Evolve it consistently to make it tighter and tighter. More and more infectious. You just have to sing along. When live, add the signalling body language of shaking mop-tops. Wrap it all up in 2 min 17 seconds. Project manage it from concept to studio in five days.
She Loves You.
Play it now.
You'll feel a whole lot better.
That’s another reason we love The Beatles.
24: Simply Different
25: A Time to Think