Excellence 7 by 4

1. Hard work works:
2. The returns are rarely immediate,
3. The returns are often disproportionate,
4. But the returns do appear.
5. Relationships matter:
6. Invest in relationships and make them work,
7. E-mail will never lead, serve nor create,
8. People do that.
9. Unique is the fundamental, the definitive business strategy:
10. Unique means different,
11. Different means price defence,
12. Price defence means profit.
13. Stories engage, PPT bullets do not:
14. We love a story,
15. We hate PowerPoint,
16. What's your story? At the pitch, at the interview, in the proposal?
17. Where's Your Flight-Deck, your overview, your perspective?
18. Choose rather than react,
19. Plan rather than list,
20. Focus rather than panic.
21. Let Go Of:
22. Over processed, poor quality food,
23. Sedentary life-style,
24. Indecision.
25. Know:
26. your direction,
27. your goals,
28. that excellence is your winning strategy.