(1) take a passion of yours (2) e.g. customer service (3) give it a twist (4) e.g. customer service on a tight budget (5) get the title sorted (6) e.g. Outstanding Customer Service on the Tightest of Budgets for the Toughest of Times (7) write your summary chapter: these are the essential messages you will lead to (8) now write your chapter heads expanded from number 7 (9) decide the book length: many business books are just 60K words; in contrast a Stephen King novel is 180k words (10) hence set a daily writing target (11) write to hit your target, rain or shine, in the mood or not (12) edit regularly: out of quantity will come quality (13) decide how you will publish (14) real publisher pros: status, channel, professional editing etc;real publisher cons: finding a publisher, distortion of your dream, huge time from concept to market (15) self-publish pros: totally under your control, more of profit is yours; self-publish cons: up-front investment, quality control (16) publish (17) promote your book: unless you are one of a very few authors your book will not sell itself nor will bookshops nor amazon do the job for you (18) bear in mind the reviews but do not hang on every word: there's a bizarre alternate universe out there beyond the PC keyboard (19) was it worth it? No: well, you've got it out of your system (20) yes: cool (21) time for book two (22) and now you actually know what you are doing.