The back story 1-17 here.
Instant MBA 18: Sell, sell, sell. The bizarre 'black' hole in most MBA courses. Innovation yes. Manufacturing, yes. Differentiation, yes. Digital marketing, possibly yes. But how to sell? You'll be lucky. Selling is the process which brings all the hard work together. It's the transference of product in exchange for money so the process many continue. Do your people know how to sell?
Instant MBA, the book
Brilliant at the Basics of Business 100, the book