Starbucks. This is the true nerve center of the business (q.v.) world. More deals, interviews, brainstorms are executed here than in any boardroom in any building in any country. How come? You can get a table and in a world of increasing hot-desking (q.v.) that's a nice thing. The staff are well trained and friendly and in a world of colleagues who have been re-orged (q.v.) out of the business, that makes for a pleasanter day. There's wi-fi. And coffee to stimulate the synapses. There's one around the corner. There's an air of productivity all around you. You just need an iPad, a grande soy latte and a slightly furrowed brow and you are sorted.
"I meet a lot of young designers now and they're so talented but they lack the life skills you need to make money," he says. "When I started my clothes were quite particular and I knew I wouldn't sell a lot, so I only opened on Fridays and Saturdays. For the rest of the week I rolled up my sleeves and did shitty jobs – styling, or just borrowing a mate's Transit van to go selling suits – so I could keep the shop pure. So many people today only want the purity and wonder why they go bankrupt. You've got to have a balance between image-making and rent-paying."
Conference. The conference is a bizarre ritual where the organisation (q.v.) reveals in detail the stories for the forthcoming year which the assembled masses must re-tell to the customers (q.v.). The stories reveal slowly and tortuously through often conflicting PowerPoint (q.v.) slides, many of which must later be 'cascaded (q.v.)' throughout the organisation. Those who have been at the organisation for a while will know there is a wide gulf between the story and reality. However a heady mix of alcohol, jet-lag and e-mail (q.v.) overload will ensure it is a brave person who causes a fuss at such disparity.