The back-story? That's here.
Shift 1: from planned single career to flexible multiple career. That's here.
- Shift 2: From CV, experience and qualifications to attitude and added-value.
- For our grandparents: qualifications lead to guaranteed increased reward. Experience (even simply time elapsed) is in itself rewarded.
- For our parents: the appearance of an over-qualified society. Experience is the differentiator.
- For us: an over-qualified society, much with good experience. The appearance of the requirement to distinguish through rapid, added-value with enormous flexibility.
The CV has less and less value. They're all the same. All perfectly crafted. Cool portrait photos, carefully lit. Everybody is a passionate leader, speaks several languages including Spanish and Mandarin and has got a distinction in their Social
Read this: Guardian: "70 Applicants for Every Job"
The degree has become a commodity. The MBA, too.
You've got to pull ahead in different ways:
- What people say about you when you are not present is 100 times more powerful that a 'word-smithed' CV. When somebody rings up one of your references, what do they say? Are they careful and cagey? Do they say something non-committal? Or do they talk genuinely about what a perfect fit you would be? Start building your brand now. Walk the talk.
- Get good at the pro-active 'can-do' covering letter. Assume most of the CVs will be ideal for the job. Just dull. Use the covering letter to show how you are different. And simple enthusiasm can be the characteristic which gets you to an interview.
- Be proactive. Target the organisations and departments for whom you want to work. Be polite. Be professional. But be persistent. Budgets, head-count and people change. Don't miss an opportunity for not making that follow-up call.
- While you are job hunting, go a on a simple, practical (well-regarded) sales course so you know how to sell. Transfer the ideas so you can sell yourself and overcome objections such as 'you have insufficient experience'*
- *In terms of time elapsed, certainly. However in terms of the particular jobs and projects I have worked upon......
- Switch your thinking from how can I get a job or the job to how can I get experience? That's often the real blocker.
- This is not an excuse to work for free or some dubious internship, but it's often easier to do a fantastic piece of work consistently on a trial and/or free basis and then asked to be paid for it than to get a paid job.
- Take your network of contacts very seriously. Work hard to help others. You'll get the return just when you need it.
- None of the above will be easy. You will have to try longer, harder, smarter, more enthusiastically with more resolve than anyone else. But you can do it.
- Start now. Get a plan. Yep-you got it. Coffee later.