- There's a lift; take the stairs.
- They slash their prices; you add 10% to yours and increase the value you offer.
- There's free soft drinks; you drink water.
- They say: sorry, don't speak Spanish; you say de nada, gracias.
- They say can we have an advance copy of the slide-deck?; you say no but you can have an executive summary for post-talk distribution.
- They're complaining about lack of business, you're on the phone ringing every account for an up-date on budgets.
- They say life's hard; you say bring it on.






