How To Start Your Own Business in 2010

1. Look for ideas inspired by other players. Then create a step-change improvement. Innovate, not just copy.
2. Spend hours, days and months creating sustainable differentiators. Then price for profit.
3. Decide to delight the customer from minute 1. No excuses.
4. Get a cheap office above the deli down-town. Sure, rubbish for parking. But great for sandwiches.
5. Build responsiveness and quality into every mechanism of the business.
6. Ensure all job titles are short and verbs. Not long nouns. E.g. not Sales Director for North Eastern Hemisphere and Wales, but: I inspire my people to perform.
7. Do this yesterday.