6: The Critical Title. With my Instant MBA, whether or not you have one or are studying for one, it captures the desire we all have: instant knowledge. We know it's not possible but the idea is attractive. All can be clarified in the by-line and blurb. Covey's Seven Habits of Highly Effectively People was apparently not a title his publishers wanted to use, it seeming long and clumsy. With hindsight, it is perfect. By-lines are increasingly the norm and can help a very brief/bold/dramatic title. With my Being the Best I would now have added a by-line Being the Best Version of You. Get a Life for work-life balance worked very well. The 4h Work Week by Tim Ferriss is superb: it's what we'd all like, the precise number adds credibility. So: over to you, what's your passion and how do you encapsulate it in an appropriate title with maybe a by-line? The Critical Title.
The Story So Far: