Selling Without Tears 1-25: 1

1: Everybody Sells. In the Old World of Work, there was a sales force. There were reps. And everybody could blame them when sales figures were down. It's no longer acceptable. In the New World of Work: we all sell. Why? (1) because we all see opportunities (2) we are all part of the chain of decisions with which a customer interacts. That's the commercial angle. But there's a pragmatic angle, too: if you know how to sell, you can sell your ideas and you can sell yourself. And above all you'll be a lot more essential to an organisation than the person who doesn't add value to their role by knowing how to sell. Everybody Sells.