Selling in Tough Times 7

1. Sure there must be benefits to the purchaser but those benefits must outweigh the benefit of keeping their money in their pocket. Practise that argumentation thoroughly at a team meeting, soon.
2. Stay close to any enquiry. Always have a reason for following-up and calling again. People don't just by logically-they buy emotionally too: were you easy to buy from?
3. Don't assume anything. They may have bought from you the last 6 out of 7 times. Doesn't  mean a thing.
4. Learn. Win or lose the business, what's working for you? 
5. There is no perfect time in the day to making some calls apart from now. The coffee can wait. 
6. Objections are handled by good questions at the start of the sale, not clever techniques at the end of the sale. 
7. Everybody in your business must understand they are there to sell.