- It's so much fun to be really, really good at what you do.
- You will get well paid for it.
- You will never be out of work.
- If you can't become excellent either because of lack of skill or will or both, that may well be telling you that you are not yet in your true career.
- It really puts past cynics in their place.
- Surprisingly-but only discovered once you are there-it's actually easier to be excellent than just 'OK' as the former requires letting go. The latter? Holding back.
- Why would you do it any other way?






