It's time to increase prices. You've taken a hit and held prices for over 18 months, lowered some and done many a deal. But they need to go up.
- You need margin and profit to start re-investing to ride the recovery;
- Your prices are starting to look too low for the value that you give;
- You need to give notice of prices going up-the longer the notice the better;
- Your team needs pay increases and bonuses for all the tough work they have been doing and to avoid losing the best of them;
- You believe in your product .