Immersion 7: Marketing

getting what you want quickly and easily

1. It's the experience gained, not the product.
2. Absolute music freedom; not an iPod.
3. A place to write one's book; not a Starbucks.
4. In a 'smaller pie' world, people are choosier about their experiences.
5. Offer an amazing experience, then they will choose you.
6. And pay for you.
7. The amazing experience=company x product x you. 
8. The only one you have 100% control over is the third factor in the equation. 
9. Play it to the max. 
10. More? Try Marketing101.